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Fast-Moving Consumer Goods (FMCG

VN to spend 2.9b on advertising

VN to spend $2.9b on advertising

More than VND68 trillion (US$2.9 billion) is expected to be spent on media advertising by companies in Viet Nam, with fast-moving consumer goods manufacturers to make up the bulk of the spending. 
Acquisition threat real for VN FMCG brands

Acquisition threat real for VN FMCG brands

The Sa Giang Import and Export Joint Stock Company has reported a net profit of VND30.5 billion ($1.34 million) on a turnover of VND290.7 billion (US$12.8 million) last year.
Online sales of FMCG outpace offline sales globally

Online sales of FMCG outpace offline sales globally

Growth in online sales of fast-moving consumer goods (FMCG) is outpacing offline sales globally.
FMCG fluctuated in Q2, reflecting markets volatility

FMCG fluctuated in Q2, reflecting market’s volatility

The nationwide growth of fast-moving consumer goods (FMCG) slowed down in the second quarter of the year, after reaching a record peak in the previous quarter.
Viet Nams FMCG market pursues growth at home and abroad

Viet Nam's FMCG market pursues growth at home and abroad

While slowing moderately, in line with general economic trends, Viet Nam''s fast-moving consumer goods (FMCG) segment is continuing to expand, with strong areas of potential growth both at home and abroad.
Big C launches consumer-based programme

Big C launches consumer-based programme

French-owned supermarket chain Big C on November 14 will launch a "price guarantee" programme at all of its stores to ensure that it offers the best prices to customers every day.
Online shopping in FMCG set to rise

Online shopping in FMCG set to rise

Online shopping of Fast Moving Consumer Goods (FMCG) total 0.1 per cent of its consumption, with just two per cent of Vietnamese city dwellers making online purchases in 2013.
Businesses eye rural market

Businesses eye rural market

Viet Nam''s rural market holds great potential for the consumer industry, a new study has found.
Businesses focus on improving job skills

Businesses focus on improving job skills

Companies in Viet Nam this year will focus on improving skill sets of staff by using internal programmes, a survey from an international recruiting company has found.
Vinamilk named as Viet Nams favourite brand

Vinamilk named as Viet Nam's favourite brand

Vinamilk, the leading local dairy company, is the most popular fast-moving consumer goods (FMCG) brand in Viet Nam, although Coca Cola still dominates the global market.